We are creatures of habit. Much of our behaviour has been installed by conditioning. Often it is installed in our minds without our consent or even our being conscious of that conditioning. Most of us are engaged in various forms of consumption of goods and services as we go about the business of trying to survive our daily lives. We fall into a demographic category of one kind or another and as such we are reduced from individual humans beings to patterns of consumption. The purpose of this reduction is to optimize profits, and the terms for gains are growing ever shorter. As algorithms created to service companies scour over human generated data to find anything and everything that may further optimize towards short term monetary gains the concerns of individuals are being quantized, often with extreme violence, in order to force universal conformity to uniformal monoculture. The dynamics of existing as a thinking human are being scaled to fit the narrative to which we have been conditioned throughout all of our lives:
Buy something to feel something.
- Lord Crunkington III, Postcrunk
American cultural imperialism has proven to be an incredibly powerful weapon for furthering the dissemination of capitalism and it's worldview. It dictates the terms for our fantasies of fullfillment within our lives. How we dream. How we love. It prescribes our very thought processes. It manufactures consent.
The mass media serve as a system for communicating messages and symbols to the general populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with the values, beliefs, and codes of behavior that will integrate them into the institutional structures of the larger society. In a world of concentrated wealth and major conflicts of class interest, to fulfil this role requires systematic propaganda.
- Noam Chomsky, Manufacturing Consent: The Political Economy of the Mass Media
Download the code:
released January 27, 2017